South London’s AyHay is one of those rare hip hop artists who is able to combine a fun, comical approach to music making with witty bars, catchy hooks and on point hip hop/trap production. His latest single ‘On My Life’ showcases this skill of writing stick in your head trap tunes with trademark comical visuals to boot. He has fast become known for creating comical music videos, blending 90’s US Hip Hop and trap with catchy choruses and hard hitting 808’s.
Never one to take himself too seriously with his video content, he’s delivered a colourful eccentric video, shot in Norway and directed by himself and Pia Nara Thorsen. From rapping on a hammock to taking selfies with plastic flamingos and letting them sip on his wine, AyHay sings melodic flows over the catchy SLeh Beats production. ‘On My Life’ is the first single taken from AyHay's ‘WAIT’ project dropping later this year which features highly acclaimed US emcee VI Seconds.
“It started off as a freestyle and when I listened back I was going to change the verses to make them more complex in terms of lyrics and flow but they were just too catchy to change. I sent my friend a demo version and asked if I should change the verses and he said "No, it's perfect, don't change a thing!”
Ayhay first become known to the hip hop scene after he featured in a TEAMBACKPACK cypher, showcasing his bars to US crowds whilst on tour. Other rappers to have graced the TEAMBACKPACK platform include; CyHi The Prince (Kanye West's G.O.O.D label), Joell Ortiz (Slaughterhouse and Eminem's Shady Records), KYLE (iSpy with Lil Yatchy), Hopsin and Dizzy Wright.
‘On My Life’ is out now on all digital platforms | Follow Instagram | Twitter | Facebook | Soundcloud | YouTube
Thursday, September 14, 2017
THQ Premiere: AyHay - 'On My Life' (Video) | @AyHay |
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